What’s in a Name?

Topic: Helpful Ideas, Startups, Strategies|

1 Comment »

Okay Startup Students, let’s get right back into the swing of things. As you begin you new venture adventure, the “little” things can become lost as you attempt to adhere to your grand vision. One such thing you really shouldn’t overlook is maintaining the naming rights to your product or service. Trademarking is a simple process that can potentially save (or cost) you millions in the long run. We’ve all purchased aspirin, cellophane, nylon, or a thermos, and of course ridden an escalator. But, did you know that each of those began their storied lives as a brand name?

Here are some benefits to trademarking your brand name:

  • If your copyright is infringed, you now have the right to sue in federal court.
  • By the same token, you limit your ability to be sued.
  • You will have evidence of ownership, and sometimes your name is your most valuable asset.
  • Your registration can be filed with U.S. Customs Service to prevent importation of infringing foreign goods – that is huge!
  • You will be able to have a small “tm” placed after your logo or design to signify that this is your trademark and that others can not use it. This adds a sense of professional to your clients.

Overall, it’s simply a good idea to do so.  For more information, or to get the ball rolling with TM registration, visit the USPTO.  Class dismissed.

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One Response to “What’s in a Name?”

  1. chris.pund Says:

    Glad to see you get back into things Brett!