Press Release Template

Topic: Market Intelligence, Startups, Strategies|

1 Comment »

Whenever you develop a new product or introduce a new service, it’s always a good idea to take the time and put together a solid press release.  This document can be sent to past clients, current prospects, and to a variety of free press release distributors and wire services.  A quick google search will locate a number of these services.

Instead of going at it blind, why not use the template below by Brian Solis?  The template is organized to look like a press release, but is full of tidbits of advice on how to assure PR success.



(My keywords are throughout the release – with an emphasis on the front-end)

Press Release Example Demonstrates How to Convey Your News without Using Excessive Words or Relying on Hype

In a Perfect World – Sometime in the Near Future – Brian Solis (note how I’m not putting how I am a leader here, nor should you) drafted a new outline for wire-ready and static online press releases to help PR and communications professionals tell a more meaningful story in a way that helps convey the true value of the news – without insulting the people who read it.

This new template can include a list of bullets (note wire services cannot incorporate bullets, only dashes), quotes and links:

— Press releases can tell a story to customers that specifically demonstrate why the news is valuable to them

— These releases can include SEO (search engine optimized keywords) to improve their pickup by Google and Yahoo search and news pickup

— Traditional releases can also complement Social Media Press releases and blog posts simply by linking to them

— The difference between a traditional release, new media release, and a social media release is intent, media, socialization, and distribution

Or, the press release can be written as an article you wish to see as if you’re telling, not promoting, a story. Basically it can deliver more information as to why this information is important, how it’s different and to whom it benefits and why. The key about this paragraph is that it needs to be honest and it must demonstrate that the writer indeed analyzed the pains and needs of the market they’re trying to reach.

A supporting paragraph, in this case, is going to help round out the story. In this case, usage examples will help strengthen the story and potentially inspire people to take action. These releases can be used in a variety of ways such as traditional wires, free wires, static Web pages and in blogs. They can be written for journalists, bloggers, and analysts as well as the very people we’re hoping to reach.

(Provide genuine and interesting quote that says something other than “we are excited…”)Brian Solis of PR 2.0 weighed in on the world of press releases, “Some journalists prefer to cut and paste from a well written press release while others simply need the facts without the spin. However, what’s new here is that you can have a variety of flavors of each press release to tell a story in different, genuine ways for journalists, bloggers, and customers in different markets. Just keep them interesting and relevant.”

Links are now more important than ever:



RSS Feed:

Market background:


Or if the link is too long, simply input it into and get this shortened

format in return:

About This Outline

What you should not to do here is repeat information. It’s already been said above, and if this is to cross the wire, why pay for the extra words. Say something that fortifies the company’s stance in the market to offer perspective on the information that you are presenting however. It should also provide a bit more details about the company facts, market and histry that stand aside from the news and support the story.

# # #

Also, include some traditional and new media formats for contacting you more effectively.


Brian Solis
PR 2.0 / FutureWorks
408-428-0895 Ext. 101
brian [at] future-works [dot] com

RSS Feed If you liked this post, then why not subscribe to my RSS Feed and get all my posts delivered right to your desktop!


One Response to “Press Release Template”

  1. chris.pund Says:

    Nice post!